Turkish financial institutions who achieved record-high profits in 2009 and 2010, started adapting more cautionary strategy and planning for 2011. Despite reducing profit margins and more scarce financial sources, Turkish financial market in all aspects continued to grow in 2011.

For 2012, global financial crisis is considered as the biggest threat to Turkish markets and even more challenging year is expected in terms of sustaining and improving profitability, efficiency and growth.  Financial institutions are expected mainly to focus on 

  • Improving margins of interest-linked products, 
  • Significant cost efficiency measures, 
  • Further regulatory requirements, and
  • Introducing new and innovative channels while targeting  further utilization of existing alternative delivery channels.