Sky Italia is the Italian pay for TV platform wholly owned by 21st Century Fox. Founded in 2003, its customer base has grown very quickly and by June 2013 the number of subscribed families was 4,760,000. Sky currently offers more than 180 thematic and pay per-view channels, with a rich offering of movies, sports, news, entertainment and kids programming. Sky was the first Italian television channel to broadcast in HD and live in 3D, and offers a package of 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record programmes and access the Sky On Demand service, whereas with Sky Go, subscribers can watch on-the-move a wide selection of Sky’s channels and on demand content.