NTT DATA gives broadcasters a competitive edge by cutting traffic requirements while maintaining quality

Sky Italy first to experience how innovative solutions cut bandwidth consumption by up to 40 per cent, obtaining an unmatched quality-to-bitrate ratio

London – September 3, 2013 - NTT DATA has announced the availability of NRT and Hyper, a pair of innovative AVC encoding and transcoding solutions that optimise the bandwidth requirements for linear channels as well as Video on Demand (VoD) services.

Officially launched at the International Broadcasting Convention (IBC) in Amsterdam, NTT DATA NRT is a solution for near real-time encoding that applies an innovative process and approach to the compression of linear channels, while NTT DATA Hyper is an advanced, automated batch transcoding framework for VoD and Over the Top (OTT) services. NTT DATA will be showcasing the solutions on the NTT Group stand at IBC Hall Number 2, Stand Number 2.C50.

“Rapid technological evolution, content distribution challenges and higher user expectations are transforming the broadcasting industry. As such, competing effectively in the OTT arena and optimising quality and efficiency of traditional channel distribution are some of the main considerations for broadcasters," said Riccardo Ferrari, Senior Manager at NTT DATA in Italy.

"When the quality and accessibility of content is the key success factor in the battle for audience share, and the main driver for future changes, every advantage helps. Whether it's linear transmissions or content on demand, our solutions help ensure that quality is optimised for whatever device or transmission channel is used, while keeping bandwidth to a minimum. This means that broadcasters can cut transmission costs by between 20 and 40 per cent, while users get the best experience possible."

The NTT DATA NRT encoding solution represents a major milestone for the broadcast industry. It enables a significant reduction in the bandwidth required to transmit video content in linear mode, by providing near real-time off-line compression algorithms in AVC format. This is done with a constant and configurable delay making it easy for broadcasters to factor this into their transmission. This process allows broadcasters to maintain the same video quality, with a bandwidth reduction up to 40 per cent compared to the best–in-class live encoders available today on the market. It is the only offering of its kind on the market today.

For OTT services such as VoD, NTT DATA Hyper offers an advanced software framework for automated batch transcoding. This enables the creation of ultra-optimised, tailor-made encoding pipelines, and includes some innovative features such as adaptive encoding techniques, advanced grid computing architecture and psycho-visual pre-processing. NTT DATA Hyper can be configured both to maximise throughput of a huge file library or minimise encoding time for critical services like catch-up TV.

NTT DATA NRT was launched in June with its first deployment for Sky Italy. Other channel deployments are expected by the end of 2013. This will allow a significant reduction in the bandwidth required to transmit video content over Sky's satellites, resulting in both a reduction of costs and an expansion in Sky’s offering to its customers.

“We are delighted with the solution we have developed together with NTT DATA. Its potential applications are numerous and provide us with a significant competitive advantage over other operators,” said Massimo Bertolotti, Head of Innovation and Engineering at Sky Italy. “NTT DATA NRT is an extremely valuable project to us, as we have always strived to invest in new technologies.”

There has also been registered interest from several other major broadcasters across Europe and the solution has also been shortlisted in the Cable & Satellite International Magazine CSI Awards in the category of ‘Best digital video processing technology’.


NTT DATA is your global innovation partner headquartered in Tokyo, with business operations in over 35 countries. Our emphasis is on long-term commitment, combining global reach with local intimacy to provide premier professional services varying from consulting and systems development to outsourcing.  NTT DATA combines local flexibility and agility with centrally coordinated access to global resources. NTT DATA’s long-standing customer relationships are a proof of its ability to combine the best of both worlds: the scale and resources of a globally operating group, combined with local teams possessing deep market insight and expertise. This has allowed NTT DATA to meet customer needs all over the world, consistently exceeding their expectations for quality, timeliness, and local knowledge.


Sky Italia is the Italian pay for TV platform wholly owned by 21st Century Fox. Founded in 2003, its customer base has grown very quickly and by June 2013 the number of subscribed families was 4,760,000. Sky currently offers more than 180 thematic and pay per-view channels, with a rich offering of movies, sports, news, entertainment and kids programming. Sky was the first Italian television channel to broadcast in HD and live in 3D, and offers a package of 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record programmes and access the Sky On Demand service, whereas with Sky Go, subscribers can watch on-the-move a wide selection of Sky’s channels and on demand content.

For more information, please visit the website: