NTT DATA shortlisted for MCA Awards with Orange

Orange “Welcome Path” project highlighted in ‘Customer Engagement Award 2013'

LONDON - 7 March, 2013 - NTT DATA today announced that it has been shortlisted for the ‘Customer Engagement' Award organised by the Management Consultancies Association (MCA) for the innovative work carried out on the Orange ‘Welcome Path’, a project to transform the way the telecoms company deals with new customers in the early days of their new contract.  

The NTT DATA team was one of four entries to be shortlisted in its category. The nomination recognises how the team developed an integrated methodology to improve the customer experience, reduce cost by lowering incoming calls to the contact centre and increase customer retention.  

Simon Williams, UK Head of Telecoms and Media at NTT DATA, added, "The NTT DATA consultants had a great working relationship with Orange. They helped to challenge the client's thoughts and to jointly deliver a project that exceeded expectations. There continues to be a very close relationship."  

Guy Collet, Vice President of Customer Marketing, Orange commented, “The Welcome Path project is now one of Orange’s key projects in Europe, and we are still continually rolling the solution out to new markets. NTT DATA worked with us to deliver the project in the first few countries and now we are actively using the methodology in my team to continue delivering benefits to new countries."  

An expert panel of judges will select the winners to be announced at the Awards Dinner on Thursday 18 April at the Hilton Hotel on London’s Park Lane. The independent judging panel comprises senior representatives from client organisations, academia, industry bodies and the media.  

About the MCA Management Awards – The MCA Awards have now been running for 16 years and are the benchmark for quality within the consulting industry. They are the ideal way to demonstrate and recognise the value of consulting. They also celebrate how clients and consultants working together achieve the best results.